Giveaway: The Prince of Glencurragh

Sign up today on Goodreads and be eligible to win one of six free copies of The Prince of Glencurragh, my latest novel of 17th century Ireland. This book is a fast-paced adventure filled with action, romance, intrigue and terrible obstacles. Here’s a piece from the hard cover book flap:

Is it possible to reclaim a dream once it is lost to the mists of memory?

jack6.140x9.210.inddAengus O’Daly is what every good storyteller should be: observant, thoughtful, and inspired by love. He tells the story of his best friend Faolán Burke, both valiant and true, who tries to restore the world of his father’s dreams.

Had he lived to build it, Sir William Burke’s Castle Glencurragh would have been a wonder to all who beheld it. But when he died, all that remained of the castle were a few scattered stones and the indelible image in the mind of his ten-year-old son.

But in 1634 as the boy comes of age, the real world is not the one Sir William knew. As the English plantation system spreads across the province of Munster, Irish families will lose their homes unless they accept the Protestant faith. Farms that have been in their families for centuries now are given to English soldiers as rewards for service.

Even the great stone castles, once both the bounty and protection of the strongest clans, now have fallen against the power of the siege and cannon. Aengus says, “The day of the castle already was gone, be we refused to know it.”

With his whole being, Faolán believes all can be made right again, with perseverance, his love by his side, and with the right and perfect plan.

The Prince of Glencurragh is set in 1634 prior to the great rebellion of 1641. It is a stand-alone prequel to my first novel, Sharavogue, which won first place for historical fiction in Florida’s Royal Palm Literary Awards. Both books are available on amazon.com and barnesandnoble.com. Visit my website for more info, at nancyblanton.com.

The Giveaway ends September 10, 2016.

Brooklyn at last, Saoirse

Brooklyn cover imageI finally got to see the movie Brooklyn featuring two-time Academy Award nominee Saoirse Ronan, and it did not disappoint for a moment. Though quickly labeled a chick flick by the two gentlemen who were with me, one stayed for the duration and was glad he did.

In this movie, Ronan plays young Eilis Lacey who leaves her hometown in Ireland to find opportunity in America. I can’t believe Miss Ronan is only 21 years old. Her eyes are absolutely penetrating and so expressive. She had me by the throat when as Eilis she arrived by ship in New York — after the sea-sickness scene to which I can all-to-painfully relate. But her fear and discomfort in a strange place, as if she is the only fresh human among a circling pack of jungle carnivores, really took me back.

My experience was not as difficult as being an ocean away from anyone or anything she knew, but my first weeks as a freshman at college were pretty close. I felt alone, disconnected, as if everyone spoke a different language and all knew what they were doing while I knew nothing. After a few weeks, when an old friend from high school knocked on my dorm room door, he was the only person I knew in the state. I leapt into his arms.

I loved Eilis’s 1950s “costume” as they called it—those sunglasses! And her friend fixing her up for a trip to the beach with her Italian love. And especially the characterizations: the cruel and bitter old shopkeeper in Ireland; the nosy, disciplining house mother in Brooklyn; and the kind Catholic priest who reminded me just a little of my dear friend Eddie in Bandon.

And, I could not hold back the tears when the sister died. How would I feel if something should happen to my own beloved sisters? Incomprehensible.

To leave Ireland at any time must be gut-wrenching. I don’t know of any place like it: so charming, intimate and yet so wild it defies description. And yet, for some and in certain times, it must have been a relief to leave and again find hope for some kind of future.

Although Eilis returns to Ireland and suddenly it seems she can have everything she ever wanted there, she realizes it is an illusion, and she has forgotten the reasons she left in the first place. She breaks free of the bonds of the past, and chooses the new life and love. I wonder is there in everyone’s life, as there was in mine, an experience like this in which you’re given an opportunity to choose: to either hold on (like it or not) to what you know, or to embrace the new adventure.

Because I made the choice, I have ended up writing about adventures—always my dream—and in a place beyond my dreams.

SharavogueCoverIf you love adventures and particularly historical adventures, checkout my novel of 17th century Ireland and the West Indies, Sharavogue. May latest book, The Prince of Glencurragh, comes out this summer.

And please sign up for my newsletter for information about the release and upcoming events.

Thank you for reading this blog!

Joining the Historical Novel Reading Challenge

Having completed the manuscript for my second novel, The Prince of Glencurragh, which publishes this summer, I can take a break from my research reading to focus on the stack of historical novels that have been awaiting my attention for so long.

I’m joining the Historical Novel Reading Challenge (a little late), and will be posting my reviews here over the next nine months. I invite you to take up the challenge as well, for historical novels are the best reading for those of us who like to learn while we’re being entertained! Click the button below for more info on the challenge.

There are several reading levels from which to choose, and I am going with the Renaissance, 10 books, in that I’m starting late and also will begin research my next novel. Wish they had named a level after my favorite reading period, the Early Modern Age. (Yes, including the 17th century!)

I am right now reading M.L. Stedman’s The Light Between the Oceans, and then will review Heyerwood, a novel by my new author friend Lauren Gilbert. Then comes The Miniaturist by Jessie Burton.

After that, I’ll be working on my Goodreads Wish List. If you’ve read any of the books I’ll be reviewing, I’d love to see your comments here.

Happy reading!

SharavogueCover2Sharavogue is the award-winning novel of 17th century Ireland and the West Indies, available now on amazon.com and barnesandnoble.com. The prequel, The Prince of Glencurragh, will be available in summer 2016.

Amelia Island Book Festival Begins

 

NBwithbookAIBF22115

Me at the 2015 Amelia Island Book Festival

I’m excited about this week – it’s time for the 15th annual Amelia Island Book Festival, February 18-20, here in northeast Florida. I’m proud to be on the advisory board this year, and proud of the format changes that will help make it one of the best so far.

Bestselling author Steve Berry is the headliner and honorary chairperson, coordinated this year’s focus – An Amelia Island Encounter – Action, Thrills and Mystery, with all proceeds going toward promoting literacy to the students of our Nassau County Public Schools.

The festival begins with the Kick-off Luncheon featuring a keynote thriller writer, Andrew Gross on Thursday, February 18, at the Amelia Island Plantation.

Then that evening there are Teens Scenes: free events for middle and high school students can choose from among four offerings designed especially for young people and presented by noted authors. I’m helping out with the graphic novel event, featuring authors/illustrators Michael Regina and Jonny Jimison.

On Friday, February 19, at FSCJ-Nassau Campus in Yulee, Steve Berry and his wife Elizabeth Berry will lead a workshop, Lessons from a Bestseller Writer.

But my favorite is the festival’s main event, the “Author Expo/Readers Extravaganza,” a day for all ages featuring more than 100 noted authors of all genres. With FREE admission and free parking, the Expo runs from 10 AM to 6 PM Saturday, February 20, at the Fernandina Beach Middle School Campus.

I’ll have a booth there, and will also be part of a three-author panel on historical fiction. My author friends will also be there: Barbara Bond, Parker Francis, Lauren Gilbert, John Gillgren, Louise Jacques, Andrea Patten, L.M. Reynolds, Raffaella Marie Rizzo, Jim Weinsier, and so many more!

Complete info about the authors attending (so many!!!) and details for each event, directions and to purchase ticket or make a donation, visit www.ameliaislandbookfestival.org, or call 904.624.1665

Hope to see you there!

Could Groundhog’s Day be Irish?

What, me worry?

What, me worry?

So many things in life actually do trace back to Irish, or rather Celtic heritage, but what about Groundhog’s Day? I took it upon myself to discover the truth, because I knew you wouldn’t have time.

I found a few articles that very loosely related Groundhog’s Day to early Celtic feast days in Ireland. First of all, there was Imbolc, signaling the end of winter and the beginning of spring. It was also known as lambing season, when sheep began to lactate for birthing lambs. A lamb is a far cry from a groundhog, you might say, and you’d be right, but stay with me.

After Imbolc there was St. Brigid’s Day, honoring the Catholic saint named for a Celtic fertility goddess. This event was celebrated on February 1. By at least one account, ashes in the fireplace were raked smooth at night and then checked in the morning to see if the saint had visited. Still no groundhog, but there’s something about making an appearance that may have informed the modern event.

Then we have Candlemas, which was February 2. Now this involved fire and purification, with candle processions and special foods celebrating the birth of spring. I’m sure it was quite a good time, but with all that purification going on, to my mind more likely inspired the annual spring cleaning.

But then I came across a short paragraph by one writer, saying Groundhog Day traces straight back to the Romans. They used a European hedgehog, though. I’m not sure whether the hedgehog was more astute in weather prediction than, say, Punxsutawney Phil.

Personally, I like the legend of Cailleach, a mythical old woman who gathered firewood for the rest of winter. If she wanted winter to last longer she’d make a sunny day so she could collect more wood. If she was tired she’d sleep in, and let the day be dark. I think she deserved a far better public image to follow her, though. Couldn’t she have been a sleek horse? Or maybe a black cat? But no, a groundhog. Really?

I’d like to tell you groundhogs are cute and cuddly, and therefore deserving of the attention they receive, even if they aren’t Irish and they aren’t much help with the weather. But I found more evidence online that in fact most groundhogs are aggressive and mean, and it takes a lot of hard work to tame them.

But I think maybe such a demeanor is appropriate, so that Groundhog Day can remain grumpy and mysterious. It’s how we all feel, waiting for the winter to end.

 

BrandYourselfRoyallyIn8SimpleSteps_Blanton_cropPlease follow this blog if you are interested in updates.

Last year my new book on personal branding — Brand Yourself Royally in 8 Simple Steps — was published in paperback and ebook. My new historical novel, The Prince of Glencurragh, is due out in summer 2016.

And please check out my award-winning Sharavogue, a novel of 17th century Ireland and the West Indies, for a fast-paced adventure you won’t soon forget.

SharavogueCoverMy website at nancyblanton.com provides more detail on books and upcoming events. Please visit!

A bitter bit of irony

My dear friend in southwest Ireland, Eddie MacEoin, sent me a picture of the town in Tipperary, Ireland that has the same name as my first novel: Sharavogue. I had hoped to visit there last summer but ran out of time. In Ireland there is never enough time.

 

SharavogueSign_crop

I didn’t name the book after the town, but had stumbled across the name during my research. Its meaning–bitter place or bitter land–captured my imagination, because my book features an Irish girl indentured on a sugar plantation on the island of Montserrat. What a sweet bit of irony to name the plantation Sharavogue?

 

Well, writers are often the recipients of stinging reviews, whether warranted or not, and one of my reviewers took me to task claiming I had that meaning wrong. One of us is definitely wrong, but I have two good sources that agree, so, I’m just saying (snark…), and I find it a beautiful and mysterious-sounding name reminiscent of Scheherazade.

The quote below is from a biography, The Red Earl, the Extraordinary Life of the Earl of Huntingdon, by Selina Hastings.

“Sharavogue–the name means ‘bitter land’–is situated halfway along the road between Roscrea and Parsonstown (now Birr)…The tiny hamlet of Sharavogue lies on the edge of the Bog of Allen, surrounded by pleasant, well-farmed country, gently undulating and characterised by meadows and small copses, by bushy hedgerows and fast-running streams.”

After such a description, I looked for something following to explain why the town was so named, but there was no answer. Maybe, as Eddie’s picture suggests, it becomes a rather wet and dismal place in fall and winter.

The Sharavogue in my story depicts a time in history when the Irish were even more popular as slave labor than the Africans. As reported by IrishCentral recently, from a blog in Scientific American, the Irish clan system was largely abolished after the Battle of Kinsale at the end of Queen Elizabeth’s reign. The English seized Ulster and sent some 30,000 prisoners of war to be sold as slaves in the colonies of America and the West Indies.

“In 1629 a large group of Irish men and women were sent to Guiana, and by 1632, Irish were the main slaves sold to Antigua and Montserrat in the West Indies. By 1637 a census showed that 69% of the total population of Montserrat were Irish slaves, which records show was a cause of concern to the English planters.”

The Irish slaves were actually cheaper and often received harsher punishments at the hands of planters, according to the article.

The 17th century is rich with stories that had profound effects on the course of history, and yet is is overlooked by many readers and writers. Watch for my new blog series on the 17th century, coming soon!

SharavogueCoverWhy not embark on an adventure in Irish history? Sharavogue makes an excellent gift for yourself or someone you know who loves historical ficion. Find it at amazon.com, barnesandnoble.com, iBooks and other independent booksellers.

And for any author, artist, consultant or business person looking to stand out among potential customers, consider my latest, Brand Yourself Royally in 8 Simple Steps: Harness the Secrets of Kings and Queens for a Personal Brand that Rules. This is a handbook for personal branding that combines my experience in corporate communications and historical fiction, and will help you define yourself effectively in a competitive market. Available on amazon.com, barnesandnoble, iBooks, Scribd, and Kobo. Visit my website at nancyblanton.comBrandYourselfRoyallyIn8SimpleSteps_Blanton_crop

 

 

Research: spiritual and sneaky

Bestselling author James Patterson says, with the vast availability of content on the Internet today there are “no excuses” for not doing research when writing a novel. And I say, why would you bother writing without it?

I cannot see the thrill of writing pure fantasy that comes only from my own head, without any anchor or reference to real life. For me, writing is a learning experience, and the thrill of finding something through research also is my inspiration. In historical fiction it is critical, and is the best part of the writing process. I become a detective in finding minute bits of information hardly anyone cares about, and then a weaver, binding it into the story to create a rich fabric. The process is nothing less than magical, and the bonus is that the reader also learns something new but hardly even notices it.

Redwing_BlackbirdDoing the research and then sharing it also can (and should) be a spiritual experience.

Years ago I had the honor to hear Father Noel Burtenshaw speak on spirituality at an event on St. Simons Island, Georgia. He’d been fascinated by seeing the redwing blackbirds in the marsh grass on his way across the bridge, this little black bird with a beautiful bit of red on its wings. Being a man of religion, he immediately thanked God for the wonder of such a creature. Then he turned to his wife.

“Did you see the redwing blackbird?” he said, thereby sharing the experience with her.

And then for the audience, he made the sign of the cross by lifting his hand to the sky (thanking God) and then extending it to his side (sharing with his wife in the car beside him).

Discovering something new, appreciating things in the world, and then sharing them with others is a spiritual act.

This week I was thrilled to stumble across something new in my research. It was the “1641 Depositions” from Trinity College Library in Dublin. I was so excited! There are 8,000 depositions from landowners and rebels all over Ireland giving testimony about the causes and events starting the Irish rebellion against Protestant English in the year 1641. I was grateful for it, because it informs my work in new ways. Immediately I shared this with my husband. He returned a blank look, and somewhat sad eyes, as if to say, “you poor crazy person.”

But I know the spiritual joy I will feel as writer, weaving these tidbits into my prose, adding authenticity to my story, and then sharing them by slipping them stealthily into sentences for the readers. It is fun to be both spiritual and sneaky.

Heh heh heh.

SharavogueCoverEmbark on your own sneaky Irish adventure by reading Sharavogue, winner of the Royal Palm Literary Award for historical fiction. Available from online booksellers:

amazon.com

barnesandnoble.com

iTunes for ipad

 

Chaos in Ham House

Last night my sister Daphne and I watched the movie, A Little Chaos, with Kate Winslet as Sabine, a 17th century landscape architect, and Alan Rickman as King Louis XIV. It was rather a lovely fiction about a the building of an outdoor ballroom at Versailles Palace (apparently the ballroom was real, but the screenplay was TMU: totally made up.)

In addition to enjoying just about anything set in the 17th century, we were thrilled to see familiar floors, archways, hallways and yes, the magnificent stairway we had seen when we visited Ham House last fall. This house and garden are part of the National Trust located just about 10 miles from London at Richmond-upon-Thames, Surrey.

IMG_1184Ham House is a beautiful place, and I could not get enough of it, literally. Before visiting London I had corresponded with Lucy Worsley, a brilliant person who had recommended Ham as an excellent experience of a 17th century manor house. I had looked it up and thought I had all the details right, my two sisters and I took the train, but when we arrived at Richmond we got caught in a rain shower and ducked into a pub for a while. I thought we still had plenty of time because the place wouldn’t close until 5 pm, and we arrived before 3.

And our arrival was heroic, because my sister Gayle had worn her high-heeled boots that day. She swore they were comfortable to walk in, but we had about 1.5 miles to walk from Richmond, on a dirt path. It was a gorgeous day along the river, but poor Gayle could hardly enjoy it. And when we arrived for our tickets, the agent told us in fact we were late, because the shop would be open until 5 pm, but sorry, the house was closing at 3 pm.

She took pity on us (must have seen three very distressed faces) and said we could just take a quick run through if we would hurry. We did! The floors, the walls, the green closet, the fabulous library, the IMG_1186
gallery, the kitchen and so on. And then the chapel. And the magnificent carved staircase.

Thank goodness when they escorted us from the house I bought the books from their store, because when I saw certain scenes in the movie, particularly the house where landscaper Monsieur André Le Nôtre lived with his very naughty wife, I knew we had been there. The same floors, the same corridors, the arches, the front entry and gate. And the unmistakable balustrade carved with trophies of arms, with carved baskets of flowers on the newels.

Why did they use a house outside of London when the movie is set outside of Paris? My guess is because it was probably less expensive, and also because the Duke and Duchess of Lauderdale lavishly decorated the house to show their high position in rich 17th century society.

IMG_1190I may be whining a bit here, as I wished to linger a while in the halls at Ham House, and absorb the feel of it, maybe see if a ghost or two might tap me on the shoulder. But alas, we had to leave. My poor sister could barely walk back to Richmond, but the Clark’s Shoe Store did benefit because she could not go another step in those boots and bought a lovely pair of patent leather flats. I wonder, if we had been shopping the in the 17th century, would they have been satin slippers instead?

The movie was interesting, mildly entertaining, but lovely for the cast (who does not love Alan Rickman?), the costumes and, of course, the wonderful settings. My only criticism would be that poor Kate’s wardrobe was drab by Louis XIV standards, and her hair was just as messy when she was going to court as when she was working in the garden. Disappointing. But it was truly a thrill to see on the screen the wonderful place we visited, and remember setting foot on those stairs.

SharavogueCoverHam House also serves as the model for a location in my upcoming prequel to Sharavogue, working title Glencurragh. Read Sharavogue and follow this blog for information on new books coming soon. Sharavogue is available on amazon.com, barnes&noble, iTunes for iPad, or Google books.

Brown bread and other weighty matters

BrownBreadI returned recently from a week’s visit to Ireland to research my new book, working title Glencurragh, set in County Cork. While there, I was fortunate to stay with friends in the Bandon area. We had several wonderful meals together and each featured the traditional brown bread of Ireland. On parting, my friends gave me a book, The Complete Irish Pub Cookbook, knowing how much I like pub grub and in particular the bread.

Note: While both versions are made with baking soda,
Irish Soda Bread is white, while Irish Brown Bread is made
with whole wheat flour and is brown.

The photo above is my first attempt at it from the book’s recipe, using white and whole wheat flour, oatmeal, baking soda & salt, buttermilk and a bit of molasses (in place of treacle which wasn’t available where I shop). Though slightly burned on top it is still chewy and delicious, especially slathered generously with Kerrygold Irish Butter. Do I need to write anything else here?

Well, you may be pleased to know Americans are not the only ones who enjoy eating first, and then worrying about their weight after. In the kitchen of my friends Teresa and Eddie, there was talk about who weighed how many stones. I had not realized that, with the metric system firmly in place, people still talked about weight in the ancient way, in terms of stones. Apparently it is common practice in Ireland, the UK and parts of Europe.

Some weighty friends from Cloghane

Some weighty friends from Cloghane

A standard measure is according to a standard market item, wool (everyone has an Irish wool sweater, right?), and a stone’s measure of wool equals 14 pounds. So that would mean I weigh, oh, well, you know, several stones anyway.

But it seems there is more than one stone to consider. For example, if I am measuring sugar or spices in England, a stone equals 8 pounds. If I measure glass, a stone equals 5 pounds. But in Belfast, a stone’s weight of flax equaled 16.75 pounds. And if I was in County Clare, my stone of potatoes might weigh 16 pounds in summer and 18 pounds in winter. Don’t ask me why, I’m just an American and I haven’t a clue. (Clues from Irish and UK readers welcomed.)

Thomas Jefferson once proposed that the United States adopt a decimal system for both currency and units of measurement. He got the nod on the first idea as we know, but not so much on the second. Although the idea of “getting stoned” did pick up some currency.

And in case you were wondering (you weren’t but…), a sack is a unit of wool weighing 28 stone, which thankfully weighs a whole lot more than me. Much more valuable details can be found here.

Stay tuned! As the jet lag fog continues to lift there’ll be more stories from my visit to the Emerald Isle.

SharavogueCoverIn the meantime, embark on your own Irish adventure by reading Sharavogue, winner of the Royal Palm Literary Award for historical fiction. Available from online booksellers:

amazon.com

barnesandnoble.com

iTunes for ipad

 

Author branding: Put a tag on it

Give yourself a royal branding:
The author branding worksheet, part 3

In this week’s post we will focus on the three the remaining elements of my author/personal branding worksheet, including:

TAGLINE
MARKS
COLOR PALETTE

(If you’ve missed the earlier posts, click on part 1 & part 2.)

These three elements are much easier to develop once you have completed the earlier sections that give a full understanding of your audience, your brand, its basis and driver, your vision and mission. Your positioning statement helps clarify exactly what your audience needs to know.

Chocolate HeartThese elements also call into play one of the basic rules of communication, and particularly electronic communication – the three second rule. You’ve heard of this rule in regard to candy dropped on the floor (is it still safe to eat?) and most likely in basketball (a lane violation), but it also applies to websites, advertising and any visual communication – like book covers. The rule is, you have three seconds to capture a person’s attention. Either it is visually compelling enough to get readers to stay, or they bounce off to something else: Click to another site, pick up another book, turn the page, goodbye.

Many things are constantly competing for a person’s attention these days. If you can’t grab them fast you’ve lost them. That’s why good headlines and strong graphic design are critical to your brand.

TAGLINE

Everyone does not need a tagline. Primarily they are intended for advertising, but businesses do use them as a hook on websites and signage and in numerous other ways. The main thing with a tagline is to use it consistently and do not waver. Wherever you used it make sure the words, capitalization and punctuation are exactly the same. Make sure it is clearly readable. And make sure it is unique and appropriate (which means you’ll need to do some searches to make sure your brilliant idea has not already been used and trademarked by someone else.)

Many people think writing a tagline is easy, and there certainly have been some classic tags that resulted from a sudden bolt of brilliance. But most of the time a good tagline requires creative thought about all the brand elements, focused brainstorming, and trial and error.

A great tag line is memorable, enlightens people about your business, and differentiates your company and product from competitors. Generally, a good tag line is a short, catchy phrase with an interesting and positive message delivered in 3-6 words.

simplewebsiteservice.com

Taglines are used in three ways: To highlight your brand driver or unique selling proposition, to introduce and showcase your brand, or to capture your positioning against your competitors.

There are five styles of taglines:

  • Strong claim
  • Showcase benefits
  • Showcase company
  • Question audience
  • Reveal customer emotions

For an author or personal brand, you are showcasing yourself and your values, so the third option may be the best choice, but I would not rule any of them out. Brainstorming should not be constrained.

Start by looking at the websites of other authors or professionals you admire. What is your first impression? Do they use a tagline? How is it used? What words do they use to describe themselves? Think about those words, borrow the ones you like, and list others you can think of that describe what you do.

Next, think about your audience and try to answer this question: Why should they be interested in you and what you do? Answer in as many ways as you can. Consider your particular strengths, your style or approach. And think about what makes you different from others who do what you do.

For me, I thought about my work in historical fiction, my focus on Irish history because of my own passion for it, and my decision to write it in terms of an adventure, with less detail than most historical fiction authors use, and with a faster pace. And, I decided to write my tagline as a call to action. The result?

Embark on an adventure in Irish history

It may not be the world’s best tagline, but it is appropriate for me and it does tend to snag people in when they read it at my book festival booths. Especially if they are Irish or traveling to Ireland.

Do some brainstorming by yourself or with someone else who knows you well. When you have a few options you like, test them on some friends or readers via email, Facebook or in person. See which option resonates the most, and then make it work for you everywhere: Your website, business cards, postcards, posters, one-sheet and wherever else it makes sense for you.

MARKS

A mark is that single graphic that stands for you, and would represent you when you cannot actually be present. For an author, in most cases your mark would be your name, and you might choose a particular type face to use consistently. You might be tempted to choose some of the more graphic typefaces that suggest your genre, like Edwardian Script for historical fiction, or Thriller for thrillers or mysteries. Resist temptation! You will be far better served choosing something that is clean and professional looking. If you decide to write in different genres you will have something that is effective across the board.

If you work with a graphic designer for your book covers (highly recommended), your designer can help you find a typeface that could work well on your covers and be repeated in all of your promotional materials. Once you’ve selected a typeface, stick with it even if you are bored and tempted to try something new. Your signature typeface becomes a core part of your visual brand.

If you will be self publishing, you may need an identity – a logo – that can be used for your book imprint. Again, the designer who does your covers can help ensure everything for your brand works together and can be used consistently. If you design your own there are a few things to remember.

  • Always keep your audience in mind. It is easy to get caught up in something you think looks cool, but you may be too close to the process. The graphic you like may not resonate or even make sense to your audience. As with the tagline, be open to feedback.
  • A logo should be simple, clean and strong enough to hold up equally as well whether you use it on the side of a city bus or the back of a ladybug. Don’t get too detailed with fine lines and shades that might not hold up. It’s a good idea to design first in black on white. Once that works you can think about colors. Print it in various sizes to see how well it reproduces. You may be sending it out to print media, and they are typically in a deadline rush in which your mark is not their priority. They can make a mess of even the best logos. A strong and simple mark will help you ensure consistency and protect your brand.
  • You will need multiple file types (such as jpg, eps, tiff) and multiple sizes to send to the various places you’ll use this logo, so understand what they are and how each is used.

COLORS

Queen_Eliz_The_Ditchley_portraitSignature colors are a great way to express your brand. Brand colors should be chosen for specific reasons. Queen Elizabeth, for example, chose colors of white and gold to represent her purity, and red and black to express her wealth (red and black dyes were very expensive in her time). Courtiers who wanted to identify with her went to great expense to wear the same colors.

In my last job, my organization operated an airport, a seaport, public marinas and public parks. So, the brand colors selected were light blue (air), green (land) and dark blue (sea) and were displayed in three wave-shaped bars indicating forward movement.

For myself I chose two shades of green, to reflect both the color most often associated with Irish, and the prominent color on the cover of my first novel. I added a third color of ocean blue for variety and balance. I wear the greens at every book festival, signing or speaking event, not as a uniform but via a scarf or a nice silk blouse so the message is not shouted but still effective. And, I use the colors prominently in my book displays.

colorselectionWhat colors should you choose? Here again I strongly advise working with a graphic designer who has experience with various media and how colors behave in each. Print colors do not look the same as screen colors, but designers can find the best options to give you greatest consistency across all media.

Think about the values you want to represent, and then take a look at a color chart to get some ideas.

http://www.pantone-colours.com

Color alone cannot be counted on to influence your readers’ behavior, because people tend to react to colors based on their own experiences, but it can play a role when it reflects the core values of your brand.

It’s the feeling, mood, and image that your brand creates that play a role in persuasion. Be sure to recognize that colors only come into play when they can be used to match a brand’s desired personality (i.e., the use of white to communicate Apple’s love of
clean, 
simple design).

http://www.helpscout.net/blog/psychology-of-color/

I hope this series has helped you fill out your branding worksheet, or at least get a good start on it. I know it takes a bit of soul searching, but knowing your own brand sets you on a solid path for marketing yourself in a consistent and professional way.

Let me know how it works for you. I’m happy to answer questions and respond to your comments. Happy branding!

SharavogueCoverSharavogue is an award-winning novel of 17th century Ireland and the West Indies. It is both historical fiction and fast-paced adventure. You can purchase Sharavogue at amazon.com, barnesandnoble.com, and most online booksellers. Visit my website at www.sharavogue.com for more information.

Follow this blog for research updates and announcements. I’ll be posting a new series soon about my on-the-ground research in Ireland for my upcoming book, a prequel to Sharavogue.